Marketing
How to Launch a Career in Digital Marketing
At this event, we discuss the digital marketing landscape, what the role entails, who makes a good digital marketer, and how you can transition into the field.
Clark Van Der Beken
Vice President of Marketing, Cantina
Boston
Born sleeping, Clark knew he was destined for great things. After years of trying out different roles in marketing and watching more TED Talks then he’d like to admit, Clark has come to terms with the fact that he is really good at two things: connecting with people and telling really good stories. Lucky for him, both were enough to land him a job at Cantina as Vice President of Marketing at Cantina.
Cantina is a strategic design and development agency. We help organizations innovate and grow by delivering digital experiences that fit seamlessly into life. Clark is tasked with promoting Cantina’s experience in strategy, design, and development through new and proven marketing channels and tailoring a unique marketing and brand positioning strategy in an ever-crowded tech sector. He does that by building a high performing marketing function across content marketing, event marketing, social, SEM, SEO and web experiences.
Clark is a champion of an agile, data-driven approach to marketing for continuous improvement and evolving programs over time with better results. Clark has over a decade of experience, having produced campaigns for brands like Facebook, Chipotle, News Corp, and Pfizer.
Upcoming Courses
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