Citi Medina

Founder, EQUAL SPACE

New York City

Medina is a Creative Strategist who has over 10 years of experience in Design & Strategy. Medina leads campaigns in an ever-immersive media world, driven by high-engaging multicultural millennial audiences. His passion for strategy and design led to the creation of MEDINA = CITI, a design collective, which delves into the worlds of Print Design, Web Design, Multimedia, Film Production, Photography, Ongoing/Contributing Marketing Strategies and Social Media campaigns.

As an expert in entrepreneurship, design and strategy, Medina is a visiting professor at Rutgers University and has spoken at seminars and panels throughout the tri-state area. His TEDx Talk, Just a Boy From Brooklyn has been featured on numerous platforms, from SBA to Rev. Jesse Jackson’s Rainbow Push Coalition. Speaking to aspiring entrepreneurs, startups and small businesses and arming them with tools for success, Medina always finds a way to surge his community forward and create success for others. Medina has also crafted strategy intensives for business associations, like the Hispanic Chamber of Commerce, NJIT, and the NJLGBT Chamber of Commerce.

Medina has held speaking engagements with The School of The Times, an educational endeavor created by the New York Times, BET, NYC Mayors Fund, Newark Venture Partners, the Voice Summit powered by Amazon, Forbes, Breakout, BStem, the Women’s Empowerment Summit (NJPAC) and more.

Medina’s work can be seen in campaigns such as Yes Newark, a creative campaign for the Amazon HQ2 bid, and PepsiCo’s Kickstart, a sub-brand of Mountain Dew. Most recently, Medina’s led the creative direction on campaigns for Nely Galan’s New York Times Best Selling Book Self Made. Medina was also the creative lead for the branding of BRAVA Investments. MEDINA’s tireless passion for entrepreneurship and technology has led to his founding of a Sharespace & Incubator facility in Newark, New Jersey called = SPACE (equalspace.co), a unique co-working space for financial tech, securities tech and large media platforms, which focuses on founders of color, LGBT-led startups and women ventures. He also sits on the advisory board of several Newark business and startups, including Digital Undivided (powered by Prudential), Middlesex Grants and Project Reneighbor.

Being an entrepreneur for over ten years and finding the value and growth in the journey is what keeps Medina going, and he wishes to pass that on to the next generation.