Cindy Yen is a brand strategist, business designer, and data experimenter. As an Insights Strategist at fluid Insight-Driven Creative, a brand-led creative innovation consultancy, Cindy has worked with clients across Asia to deploy powerful brand and digital strategy as vehicles to reach business goals. Prior to fluid, as a Capital Structure Analyst at Bloomberg, Cindy synthesized data analytics, product design, and financial analysis to deliver intuitive market intelligence through Bloomberg Professional Services.
Cindy holds a B.A. in Public Finance from National Chengchi University and was a Research Fellow in Creative Strategy at Harvard University. Cindy is also actively involved in the startup scenes in Taipei and Hong Kong – representing Young Entrepreneurs of the Future (Taipei) and winning Best Mobile App at Startup Weekend (Hong Kong).
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Digital Insights: Analytics Driven Social Strategy - A Free Lunchtime Class
Learn how to obtain customer insight and tap into the right channels for your brand campaigns