Cindy Cheng

Sr. Director of Marketing Communications, EMEA, Appian Corporation

London

Cindy brings 20 years of marketing experience in achieving outcomes and driving business growth as an expert in enterprise software and B2B marketing. As a strategic leader, resourceful collaborator, and effective doer fluent in English and Mandarin Chinese, her experience spans across the US and Europe.

During her career, she has worked for and with iconic brands, including: IBM, Yahoo!, Sony, Amazon, Verizon, and more. Her expertise includes leading and launching global enterprise software products, creating marketing content to generate leads and fuel the sales pipeline, enabling sales with product messaging and assets, formulating strategies and executing integrated marketing programs worldwide.

As a native of Taiwan, Cindy grew up in Southern California, lived in Boston, Los Angeles, Washington DC, and currently resides in London. She received a Master of Business Administration (MBA) from the University of California in Irvine with focus on Marketing and IT Strategy, went to Boston University and received a Bachelor of Science (BS) in Communications and a Bachelor of Arts (BA) in Sociology.

When not working, Cindy loves to travel, snowboard, cook, learn, explore, hike, bike, train for triatholons, try new workouts. Follow me on Twitter (@cindycheng) and other sites to connected with me.