
Social Media ROI: More Than Numbers
This panel will explore what different companies and brands find most valuable when evaluating the ROI of social media marketing.
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Atlanta
Social Media Expert. Brand Strategist. Nonprofit Vision Builder. Communications Pro. With over 15 years in the marketing world, Christina has experienced nearly every type of client, from large corporations, startups, all volunteer-run nonprofits to teams of 50 plus. Her strategy and vision was integral to Ponce City Market’s pioneering social media launch and the Atlanta Press Club’s sought-after annual election debate series. Her passion led to founding Splendid Consulting, which serves nonprofits and cause driven organizations. Christina works in tandem with teams to uncover key goals, and most importantly, the steps to achieve them. Her consulting process is a careful mix of assessment, mindset, strategy, and training. Born and raised in Atlanta, Christina studied in New York City at the Fashion Institute of Technology and Georgia State University, earning a B.A.S. in Art and a minor business. She resides in intown Atlanta with her husband, son, and daughter, and enjoys hopping on the BeltLine’s Eastside Trail on the weekends. Some of her must-reads for nonprofit leaders include Finish by Jon Acuff and Brene Brown’s Dare to Lead.
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