Christie Simpson

International Stylist & Creative Director of iDecorate Shop

Hong Kong

An international stylist originally from London, Christie has now called Hong Kong for the last 9 years. With over 15 years of experience in the fashion industry, her creative force has shown her editorial concepts featured in Elle, Oyster, Tatler, Grazia, L’Officiel, Marie Claire and the South China Morning Post. Her work has taken her around the world on photo and commercial shoots with clients including L’Oreal, Mr Porter, The Outnet, Nissan, Ellie Saab, Agent Provocateur, Fox TV, Avon, Harry Winston and Cathay Pacific. She has also had the pleasure of styling an array of top international models and celebrities: Coco Rocha, Li Bing Bing, Sunny Wang, Lisa S, Jodie Kidd, Alexa Chung, Nadya Hutagalung, Georgina Wilson, Hu Xi Min and is most notably known for being the personal stylist to Daniel Wu.

In the last 5 years, Christie has brought her fashion experience to the world of home interiors, applying her distinctive sense of style to photo shoots, parties, dinners, and weddings. Christie is a regular stylist to Home Journal magazine. From this new direction and through her frustration of not being able to find quirky unique stylish décor items Christie became Creative Director of iDecorate Shop and found her perfect partnership with the founder Shana Buchanan. Christie has worked alongside Shana to develop the visual side of the online store and brought in her merchandising skills to elevate the brand. Her vision is to continue to grow iDecorate and her own brand into a lifestyle brand that is informative, visual, fresh and exciting for years to come.