Christian Vatter is a marketing psychologist and brand experience consultant with over 10 years experience in the business. He has worked for leading brand agencies in Germany, and advised national and international blue chip companies from a wide range of industries. His focus lies on insight research, brand definition, communication strategy and experience design. In his work with both start-ups and multi-national corporations he follows a fast and pragmatic approach that incorporates the strategic and creative perspective alike.
The Essentials of Brand Strategy
In this class you will learn in theory and practice how brands work, which steps are needed to lay the foundation for a strong brand and how to manage it.