Chiyoko spent a decade in the fashion and marketing industries building brands and developing business strategies. After 6 years at Calvin Klein she was recruited to launch the first marketing department at Alexander Wang where she also oversaw the digital and e-commerce divisions. Previous to this, Chiyoko worked on advertising campaigns at agencies McCann Erickson and Havas Worldwide for brands including Evian, Intel, Neutrogena, Volvo, GlaxoSmithKline, Pepsi and Johnson & Johnson. In 2010 Chiyoko’s yoga and meditation practice shifted her perspective on life. It drove a desire to create a company and brand that fuses the benefits of yoga with the corporate world.