Cheryl is co-founder of The Social Co., the team that initiated the 50 For 50 project in September 2014 where they brought together more than 80 young people under the age of 35, and 70 corporations to raise awareness of and funds for lesser-known causes such as mental health, suicide prevention and charities that serve those with physical and mental disabilities. Over 2 phases of the 50 For 50 movement, 38 sustainable projects were created and a total of S$4.5 million was raised for 58 local charities. As they roll out a series of new initiatives, one of the projects that The Social Co. is currently working on is The Social Pantry, where they partner Samsui Supplies & Services in providing meaningful employment for beneficiaries at the Association for Persons with Special Needs (APSN), by reaching out to companies to regularly order their office pantry supplies from thesocialpantry.com.
Cheryl currently also chairs the Young Women's Leadership Connection (YWLC), a local platform connecting young women leaders with opportunities in mentorship and leadership development, networking and community engagement. She initiated its flagship community project 100 Wishes, a workshop and activity series to improve the well-being of women and children at local women's shelters.
Cheryl also lends a hand in programme development at Jia Foundation, a family foundation established by the Lim and Lin families in 2013, and in her day job, Cheryl heads the private investor division of equity and debt crowdfunding platform, FundedHere.
[MADE IN SINGAPORE] Do Good: A Social Entrepreneurship Panel
Hear from a panel of stellar social good organizations, non-profits and startups who are innovating to solve some of society's most challenging problems.