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    Catty Tay Photo

    Catty Tay

    Creative Director & Co-Founder, The Institute of Digital Fashion

    London

    Digital fashion pioneer, Cattytay is a self taught, London-based 3D designer.

    Whilst studying Textile Design at Chelsea College of Art & Design, Cattytay found themselves frustrated with the physical constraints of their IRL fashion practice. Whilst working as Head of Digital Fashion and Fabrication at Merlin, they turned their attention to the digital world, becoming immersed within the 3D metaverse and soon was established as a dominant force.

    In 2018 Cattytay founded DIGI-GXL, a community of womxn, trans, intersex and non-binary digital designers in what remains a male-dominated industry. The platform offers software technical guidance, industry advice and creative support to a queer community of creators.

    Notable clients include: Balenciaga, Prada, Highsnobiety and Selfiridges plus talent appearances for Adidas, Nike and Dazed.

    Cattytay has had notable features in Dazed, It’s Nice That, Creative Review, Vogue, Business of Fashion, LOVE, Complex and WWD.

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