
Building A Brand: Marketing Fundamentals for Startups in 2020
In this hour event we'll go over the basic concepts and principles of marketing, advertising, and the best practices in both industries to help you get on your way.
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London
Caz is an experienced marketing strategist specialising in B2B marketing. She holds a postgraduate diploma in Marketing with B2B specialism and currently serves as CMO at Fleximize, an award-winning fintech platform for UK businesses.
Caz has overseen the growth of Fleximize from startup to major player in the UK alternative finance sector, from helping to secure its first round of external funding for over £16m, to its recent inclusion in The Sunday Times #TechTrack100. She has used her knowledge and creativity to produce smart marketing initiatives to establish Fleximize as a credible brand within a market saturated by legacy brands.
She is responsible for developing, implementing and monitoring the overall marketing strategy, and ensuring the alignment of marketing, sales, and customer support. She balances creative branding projects with a focus on customer experience to drive growth throughout the business.
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