Business
Why Purpose? Why Now? Why You?
There’s a whole lot of buzz about Purpose, but with the buzz comes a lot of misconception about what Purpose actually looks like.
4 Times
Carolyn Butler-Madden
Chief Purpose Activist, The Cause Effect
Sydney
Carolyn Butler-Madden is an author, speaker and founder of The Cause Effect, a marketing consultancy that enables businesses to do well by doing good.
She believes in the power of business to shape a better world and the role of brand to drive this, delivering profit through purpose.
By embedding social impact into their business authentically, Carolyn helps her clients capture the hearts and minds of their people and customers, energising their business and driving growth.
Her mission is to put Social Purpose on the business agenda.
Her Amazon best-selling book, Path To Purpose is Australia’s first book on this subject. She’s also a contributing author to the international best-selling Better Business, Better Life, Better World. The Movement book.
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