Caroline Shields

Co-founder, Be An Unfucker

Sydney

Caro is the co-founder of Be An Unfucker - a movement on a mission to rebrand what it means to be ‘green’ – with great design and a whole lot of swearing.

For many, climate change and eco awareness seems too hard and overwhelming. So they do nothing. That’s why Caro and co-founder Vanessa start by asking people to change just one thing. When people realise it’s not so hard and that they don’t have to hug trees to make a difference, more life changes start happening. They now have an Unfucking following in the tens of thousands, helping them spread the word about how not to be a planet fucker.

Outside the Unfuckers, Caro works as an art director and designer. She’s passionate about using her well honed creative skills on projects that help to solve real world problems - whether that’s creating a beautiful cohesive brand or presenting workshops. Her other interests included growing backyard veggies, watching doco’s and hitting the beach with her chilly bin and jandals.