Tech Week | How to Start Marketing with Augmented Reality
The power of VR/AR VR has moved from fiction to fact. It is rapidly evolving and increasingly accessible. Learn how you can utilise this tech to leverage it in the business context
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Sydney
After developing her own computer game at age 13, her love of programming and technology was born. Spending her early career as a globally-renowned fashion model, Caitlin continued to develop her programming skills behind the scenes, whilst building relationships across the globe. After settling in Australia, she now dedicates her time to producing XR projects and digital experiences from electronic projects and Arduino art to Augmented and Virtual Reality.
Working as both an in-house XR producer and as an external consultant, Caitlin is a creative powerhouse and technical expert, and brings both skills to ensure projects are executed to the highest standards. She’s produced a real-time virtual presentation for SIGGRAPH Asia’s Real Time Live! with Mod studios, and won a silver AEAF Award for the VR Nascar Pitstop she produced for Shell V Power (beating out Game of Thrones!). She also regularly speaks and moderates panels for tech events, and is a mentor for RMIT’s Developing an AR/VR Business Strategy course.
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