Caesar is the inventor and entrepreneur of The Original Whiskey Ball (thewhiskeyball.com) a jumbo ice ball mold that has sold millions worldwide. Unbeknownst to his customers, Caesar built, grew, and operated his entire business during his 2 hour train rides commuting to and from Orange County to Los Angeles.
Over the years, he has built a framework using cloud services, 3PL providers, and virtual assistants to automate over 95% of the operation. He claims to have finally achieved his goal of the ultimate calories spent per dollar earned ratio. This has enabled him to untether from any physical location, travel frequently, and even focus on a full time job while operating a growing business.
Caesar is currently an executive at a prepared-food delivery company and has 20+ years of experience working at companies such as Intel, eBay, and Ticketmaster in product management roles.
Tech & Hustle: Run Your Business Anywhere w/Weebly, Square, Google Cloud & GA
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