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Brian Diggelmann

Director of Digital Dank, SweetWater Brewing Company

Atlanta

After brief stints in journalism and traditional PR, Brian found his calling in digital marketing when he realized he could get paid to Photoshop pro wrestlers into product shots. As head of SweetWater Brewery's social and digital efforts, he's either hiding out with the art department, complaining about Zuckerberg's latest algorithm change or exchanging snarky tweets with other local breweries.

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Social Media ROI: More Than Numbers

Social Media ROI: More Than Numbers

This panel will explore what different companies and brands find most valuable when evaluating the ROI of social media marketing.

Teach at GA

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