Marketing
Social Media ROI: More Than Numbers
This panel will explore what different companies and brands find most valuable when evaluating the ROI of social media marketing.
Brian Diggelmann
Director of Digital Dank, SweetWater Brewing Company
Atlanta
After brief stints in journalism and traditional PR, Brian found his calling in digital marketing when he realized he could get paid to Photoshop pro wrestlers into product shots. As head of SweetWater Brewery's social and digital efforts, he's either hiding out with the art department, complaining about Zuckerberg's latest algorithm change or exchanging snarky tweets with other local breweries.
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