B.J. Wiley Williams | General Assembly

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Begin your learning Pathway

AI Fundamentals

Take individual courses or combine them to build end-to-end AI capability for the modern workplace.

Begin your learning Pathway

AI Data Analytics

Take individual courses or combine them to master the tools and methodologies that power modern AI data analytics.

IT Bootcamp

Begin your learning Pathway

AI & Machine Learning

Take individual courses or combine them to master the tools and methodologies that power production-grade AI applications.

Digital Marketing

Begin your learning Pathway

AI Product Management

Take individual courses or combine them to master the frameworks and methodologies that power successful AI-driven products.

Begin your learning Pathway

AI Software Engineering

Take individual courses or combine them to master the complete AI software engineering stack.

Begin your learning Pathway

AI Experience & Design

Take individual courses or combine them to master the tools and methodologies that power modern AI product design.

B.J. Wiley Williams Photo

B.J. Wiley Williams

CEO & Founder, SoHookd

Washington, D.C.

B.J. Williams, Founder & CEO, SoHookd, a wellness rewards marketplace. B.J. has over 15 years of experience in strategy, operations and business development working in private equity, corporate and entrepreneurial environments. Prior to founding SoHookd, B.J. dove deep into the wellness industry and served as a manager of lululemon athletica where she launched the Chestnut Hill, MA store. B.J. has an MBA from Harvard Business School and a BA from UVA.

B.J. Wiley Williams Photo

www.sohookd.com

B.J. Wiley Williams

Coming up near you

AI-First Product Management

This course is designed to help learners build the product management skills companies are looking for today by blending proven PM practices with the power of AI.

AI Workplace Fundamentals

This course is designed to prepare learners to use the most powerful Generative AI tools and apply the strategic frameworks needed to leverage them effectively and responsibly.

Data Analytics and Visualization

In this course, the learner will gain a hands-on introduction to data analytics and visualization using SQL and Tableau.

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