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B.J. Wiley Williams

CEO & Founder, SoHookd

Washington, D.C.

B.J. Williams, Founder & CEO, SoHookd, a wellness rewards marketplace. B.J. has over 15 years of experience in strategy, operations and business development working in private equity, corporate and entrepreneurial environments. Prior to founding SoHookd, B.J. dove deep into the wellness industry and served as a manager of lululemon athletica where she launched the Chestnut Hill, MA store. B.J. has an MBA from Harvard Business School and a BA from UVA.

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