Benilda (Benny) Samuels, M.A. Photo

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Benilda (Benny) Samuels, M.A.

Chief Marketing and Communications Officer, Nurse-Family Partnership

Denver

Benny is a seasoned bilingual integrated marketing communications executive with 25 years of experience developing and implementing communications campaigns that engage the hardest to reach populations; including teens, poor men of color, the underserved, Native Americas, and the working poor. Before joining Nurse-Family Partnership, Benny led the Denver campaign to reduce unintended pregnancies (a 40% reduction in Colorado), and various campaigns to increase access to publicly sponsored health care (Medicaid, the Child Health Plan Plus and sliding scale discount programs) for the uninsured. Additionally, Benny has consulted with Denver Public Schools on campaigns to recruit teachers and administrators of color; and with the Colorado Department of Public Health & Environment on strategic communications to increase awareness of the new Marihuana laws with Latino families in Colorado. Benny also led the 125th anniversary celebration of the first United Way in the world, Mile High United Way in Denver. Her career in communications began in advertising, where she handled local accounts such as McDonald’s and the Colorado Lottery.

In her role of chief marketing and communications officer at Nurse-Family Partnership she serves as the lead strategist responsible for increasing referrals for NFP’s vision to scale plan; in addition to all national communications and outreach efforts.

Benny holds a Master's Degree in Mass Communications from the University of Colorado at Boulder, and an undergraduate degree from Denver University in Graphic Design. She is a native of Panama, and is married to a retired firefighter/paramedic. They have one son, Sergio, a senior at Denver Christian High School; soon to be a freshman at Grand Canyon University in Phoenix, Arizona. They live in Denver with their “strange but wonderful” mutt, Oreo.

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Tech And...

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