Business
AI-First Product Management
This course is designed to help learners build the product management skills companies are looking for today by blending proven PM practices with the power of AI.
Ben Harrell
CMO, Priceline
Online
Ben Harrell is Chief Marketing Officer at Priceline, overseeing all marketing activities at the company. His tenure began in 2006, when he joined Priceline’s Financial Planning and Analysis department. In 2009, Ben relocated to Amsterdam to oversee Booking.com’s Financial Planning team. There, he built a team of analysts to help drive the global Booking.com business.
He returned to the United States and Priceline in 2012, joining the marketing team with a focus on analytics and performance marketing. In 2016, he became the head of marketing, and in 2018 was appointed CMO.
Additionally, Ben serves on General Assembly’s Marketing Standards Board, helping the professional education and training organization to develop its marketing curriculum. Ben has a Bachelor’s degree from Yale University in Economics, and an MBA from NYU in Finance, Law & Accounting, and Change Management.
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