Business
The Magic of a Brand
Making people care is hard. Making them care about your brand is even harder. Hear from leaders of recognizable brands to learn about the magic behind their brand.
28 Times
Ashley Williams
Founder & CEO, RIZZARR
Detroit
Ashley M. Williams is the leading Millennial and Gen Z content marketing strategist, spokesperson, consultant, and global speaker for brands that want to reach younger generations — helping brands to create the right content, craft the right messages, and produce experiences that bring them, Millennials, and Gen Z together.
Ashley is the founder and CEO of RIZZARR, a tech-enabled content marketplace. Through RIZZARR, brands are able to find and work with Millennial and Gen Z content creators worldwide – particularly nano-influencers and micro-influencers. She is also the founder of Millennials Change, an event series created to inspire Millennials to make a positive impact on the world.
Before becoming an entrepreneur, Ashley was an award-winning journalist. She worked for NBC News, WBAL Radio, and USA TODAY. She graduated with honors from the University of Southern California, earning a B.A. in broadcast and digital journalism as well as minors in international relations and Spanish. Fun fact: Ashley was a collegiate debater; she received a scholarship and placement on the USC Trojan Debate Squad.
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