Ashley worked in China for 5 years before moving to Hong Kong in 2010. For over 10 years she worked with Chinese social media, opinion leader marketing and creative campaigns.
In 2011 Ashley established Alarice International ( www.alarice.com.hk), a marketing agency with a focus on Chinese social media. In 2013 she co-founded the Russian Business Club in Hong Kong (www.rusbc.com.hk) and in 2017, she launched ChoZan ( www.chozan.co), a membership platform for China-focused marketeers.
Ashley often shares her knowledge and experience in a variety of magazines, including SCMP, China Daily, Hong Kong Economic Times, WeiPo Daily, Jumpstart Magazine, Do Marketing, Macau Business Daily and others.
Moreover, Ashley is a frequent speaker at General Assembly, WeChat Conference, Women Foundation, The Rotary Club, The Executive Group, TEDx and others.
Social Media in China
Let's talk social in China. What does it take for you to launch your product or service in China? What are the common tactics and what pitfalls should you be aware of?
Chinese Social Media Workshop: WeChat edition
China is world’s largest retail market and each year more companies globally enter and try to succeed in it. Learn about the key tools and platforms necessary for inception.
Understanding the Modern Chinese Consumer
Are you looking to break into the Chinese market? What exactly does the modern Chinese consumer want? Ashley breaks it down in 90 minutes.
Social Media Expert Panel: Top Trends for 2017
Join us for a Social Media Expert Panel Event and learn about upcoming trends you need to know for your business or brand.