At Benefit, we believe laughter is the best cosmetic... and who better to spread the good times & giggles than the daughters & nieces of co-founders Jean & Jane Ford? The tradition of instant beauty solutions with laugh-out-loud names and creative packaging continues with Maggie & Annie Ford Danielson. The new generation of sisters officially joined the San Francisco-based company in 2008. Maggie & Annie—aka Global Beauty Authorities—travel the world, bringing Benefit’s playful personality, unique history and fun-loving DNA to new markets. Embracing what she learned from Jean & Jane at an early age, Annie believes women look their best when they are laughing and having fun. Wherever she goes, she's always on a mission to put a smile on every gal’s face.
Annie, along with her sister Maggie is also Benefit’s beauty broadcaster! They appear regularly on the Home Shopping Network, selling Benefit products and bringing laughter & beauty know-how to TV audiences all over the United States. Born with Benetint running through their veins and raised on “beauty locker room” banter, they’re natural pros at dishing about makeup and insider tips & tricks. From Chicago to Shanghai, this dynamic duo brings
back inspiration from customers to help create beauty breakthroughs that keep the world wondering...
Behind the Brand of Benefit Cosmetics: The Ins and Outs of Building a Business
Join us for a fireside discussion with Benefit Cosmetics' Annie Ford Danielson, as she gives actionable advice on how to develop product identity and attract new consumers.