Angela is a freelance product marketing consultant and advisor to a range of early and growth-stage startups. Over the last 15+ years, she's built and scaled three product marketing teams from the ground up and found her happy place in the intersection of product, marketing and sales. She was most recently the Director of Global Product Marketing at a leading geospatial and location intelligence company, where she was instrumental in driving the strategy that scaled the business internationally.
Since then, she's worked with various tech companies to help deepen their understanding of their best customers and find a killer product positioning that delivers results. She's also the co-creator of the Product Marketing Toolkit, a step-by-step GTM strategy playbook many B2B/SaaS businesses use to launch products confidently. Learn more at www.thepmmtoolkit.com.
In this ten-week course, students will learn to navigate the product cycle, from evaluating users and managing a roadmap to creating an MVP and developing metrics.
Product Management vs. Product Marketing
If you are just starting your career in this exciting field, this webinar is a must-attend event to gain valuable insights and learn best practices for driving product success.