Andrew is a Content and Brand Strategist who has been delivering innovative and best of breed content and editorial solutions for global brands over the last 15 years. With a print journalism pedigree, Andrew spent many years writing for publications such as the Sydney Morning Herald newspaper and Australian Style, Elle and HQ magazines, before moving in to the digital sphere.
He has held senior content positions at organizations such as Singtel Optus and Orbitz Worldwide, while working agency side on industrial sized content projects for brands such as Tourism Australia, Commonwealth Bank and the Australian Communications and Media Authority.
Andrew joined SapientNitro SEA in August 2013, working on content solutions for insurance and FMCG organizations such as MetLife Regional and China, Unilever and GSK. His breadth of experience spans both multilingual and multi-market platform builds as well as campaign and tactical activity across Singapore, China, Hong Kong and Australia.
Andrew believes Content has always been King and relishes the opportunity to educate clients and brands as to why this is so important – from awareness, conversion and retention – and everything in between.
Workshop: Content Marketing Playbook
Content marketing is more effective than traditional advertising at driving sales and customer engagement. In this class, learn to construct your own content marketing playbook!