Andrew Peters is the Executive Director and founder at EPIC, a UX Design and Strategy consultancy in San Francisco. EPIC invents products people love. They designed GoPro’s UX / OS; Facebook’s first tablet app; Autodesk apps to produce feature films, games and VR; Kaiser Permanente’s future customer experience; and core mobile apps and OS for Google, Microsoft, and Palm. In Barcelona, Andrew led Claro, Spain’s first UX consultancy, and directed design at eDreams, Europe’s largest travel website.
He coaches clients focusing products and team collaboration and mentors startups at accelerators like Matter. He organizes the monthly UX Happy Hour. He lives on an island just north of San Francisco where he races Laser sailboats and SUPs with whales.
The Strategic Role of UX in Product Development
Learn more about the strategic role of User Experience and how and why it should be involved in the development process to create better products and more successful businesses.