Andrea Palten is a senior marketing expert specializing in lead generation through digital marketing. She's worked in numerous industries including real estate, finance, non-profit, agency, Software-as-a-Service, and more. Andrea currently owns her own consulting company called Dexter Creative and in the past has worked at Transamerica, Good Sam | Camping World, EffectiveUI, and American Humane Association. She received a marketing certificate from Cornell University and a bachelor's degree from the University of Colorado at Boulder. Fun fact: Andrea is a native from Germany and loves to travel.
In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Digital Marketing 101
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities, and careers.