Andrea Palten is a senior marketing expert specializing in lead generation through digital marketing. She's worked in numerous industries including real estate, finance, non-profit, agency, Software-as-a-Service, and more. Andrea currently owns her own consulting company called Dexter Creative and in the past has worked at Transamerica, Big Chill, Good Sam | Camping World, EffectiveUI, and American Humane Association. She received a marketing certificate from Cornell University and a bachelor's degree from the University of Colorado at Boulder. Fun fact: Andrea is a native from Germany and loves to travel.
Intro to Digital Marketing
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Digital Marketing 101
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities, and careers.