Anaïs Laurent

Senior Marketing Manager, NPR

Online

Anaïs first joined NPR in 2019 as a Publicist on the Media Relations team spearheading publicity for NPR Music, How I Built This, Code Switch, and NPR Events. In 2021 she joined the Marketing team as a Senior Marketing Manager.

In this role, Anaïs specializes in music, podcasts, events, and social media. She is responsible for imagining and executing marketing initiatives that attract, grow and retain diverse audiences for NPR. She specifically spearheads brand strategies and marketing plans for NPR’s events, NPR Music, and podcasts. These include the iconic Tiny Desk Concerts, How I Built This with Guy Raz, and the annual Tiny Desk Contest.

She has vast experience in national and local visual branding and social media campaigns. She executed the national media initiative for La Perla’s First-ever Ready to Wear collection and assisted in the Digital marketing efforts of DC Mayor Bowser’s creative economy initiative 202Creates. She has led social media and marketing campaigns for National Geographic and Discovery Education in Washington DC, and at Women’s Wear Daily and COMPLEX in New York City.

Anaïs is a native Washingtonian, proud Afro-Latina with Venezuelan and Haitian roots. She consistently employs innovative strategies to engage her target audiences and media outlets. Her accomplishments as a creative and media professional earned her a coveted spot on Washington Life’s "The Young & The Guest List" in 2018. She graduated from Howard University with a degree in Fashion Merchandising.