Ana believes that is all about empathy and that design is at its best when it has a human centred approach.
Currently working at BT, on the Digital Consumer team. Her previous experience has been at Kurt Geiger, where she worked on improve the user experience for their in store app by using a mobile first approach and evidence based design.
In her spare time, Ana assists various UX courses at General Assembly, as well as teaching the Intro to UX classes.
Intro to UX Design
This is an introduction to user experience design. Whether you understand the basics or have just heard the term, you'll explore the topic and how to learn more.
User Experience Design
In this course, students learn to build wireframes, implement best practices for common design patterns and analyze business goals from a user perspective.