Born and bred in a small city in South America, her pursuit for cooler weather brought her to London. Ana believes that is all about empathy and that design is at its best when it has a human centred approach.
Currently working at Kurt Geiger, leading the UX for their colleague app, she has been working to improve the user experience by using a mobile first approach with data driven design. Her previous experience has been with different fashion start-ups where she was involved in developing an ERP system and a marketplace.
In her spare time, Ana assists various UX courses at General Assembly, as well as running Intro to UX classes.
User Experience Design
In this course, students learn to build wireframes, implement best practices for common design patterns and analyze business goals from a user perspective.
Intro to UX Design
This is an introduction to user experience design. Whether you understand the basics or have just heard the term, you'll explore the topic and how to learn more.