Business
AI-First Product Management
This course is designed to help learners build the product management skills companies are looking for today by blending proven PM practices with the power of AI.
Amy Zehfuss
Founder, Springboard Strategy
Atlanta
Amy is an innovation and strategy leader who helps teams make the best business choices to unlock growth. She has a combined 25 years of experience in strategy, consulting and communications across the media & entertainment, consumer products, and non-profit industries.
Amy led strategy for several well-known Atlanta brands including television’s TNT and TBS and Sara Blakely’s Spanx. Her experience has run the gamut - from identifying consumer needs to generating ideas, filtering, pitching for investment, proving and launching ideas. She has served as a brand and product manager.
She is strong a believer in design thinking and uses the practice to approach everything from problem-solving to storytelling. An iterative, inclusive approach lets teams move fast and own outcomes.
She is a "nearly native" of Atlanta, grew up in Dunwoody and currently lives in Decatur with her husband, son, and dog. She holds a finance degree from Clemson University and an MBA from Emory’s Goizueta Business School. She recently opened a strategy consultancy, Springboard Strategy.
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