Amy Zehfuss

Founder, Springboard Strategy

Atlanta

Amy is an innovation and strategy leader who helps teams make the best business choices to unlock growth. She has a combined 25 years of experience in strategy, consulting and communications across the media & entertainment, consumer products, and non-profit industries.

Amy led strategy for several well-known Atlanta brands including television’s TNT and TBS and Sara Blakely’s Spanx. Her experience has run the gamut - from identifying consumer needs to generating ideas, filtering, pitching for investment, proving and launching ideas. She has served as a brand and product manager.

She is strong a believer in design thinking and uses the practice to approach everything from problem-solving to storytelling. An iterative, inclusive approach lets teams move fast and own outcomes.

She is a "nearly native" of Atlanta, grew up in Dunwoody and currently lives in Decatur with her husband, son, and dog. She holds a finance degree from Clemson University and an MBA from Emory’s Goizueta Business School. She recently opened a strategy consultancy, Springboard Strategy.