Amy Williams

Founder, Good-Loop

London

Amy started her career at a global ad industry, cutting her teeth with global clients including British Airways and Unilever. During this time she realised that, with ad blocking on the rise, powerful creative was pointless if the online ad experience continued to be annoying, interruptive and disrespectful. That's why she founded the ethical ad platform, Good-Loop, on a mission to make online advertising more positive for brands, people and the planet.

Through Good-Loop, advertisers have now given over a half a million pounds to amazing charitable causes and Good-Loop has become the first adtech company in the world to receive BCorp status.

Amy is an active member of the Women in Tech and Tech For Good communities. She was recently named by Forbes as one of the 30 Under 30 most influential people in media & marketing and has recently been listed in The Drum Digerati as one of the100 outstanding individuals excelling in the UK digital industry.