Amara Hulslander Photo

Amara Hulslander

User Experience Designer,


I'm currently at Amazon working as a UX designer for retail shopping experiences, specifically for hardlines and consumer electronics customers. I previously worked on the Windows shopping app, Amazon Assistant, email marketing, Amazon Smile, internal brand, Amazon Associates, and more. I also spent time working on a top secret project, which ultimately launched as Amazon Go, the cashier-less grocery store.

At Sphero, I focused on product design interusability and distributed user experiences across multiple devices. I worked on the experiences of Sphero’s family of products -- the Star Wars BB-8 app-enabled droid, Star Wars Force Band, Sphero 2.0, Ollie/Darkside, SPRK, and other new emerging projects. I led the user research program across all connected play experiences, generally on a near-$0 budget. My varied responsibilities included human factors design, interactive design, concept testing, and usability optimization.

I also have experience running my own design studio, where I worked as a consultant to a handful of LA-based startups, while pursuing my own startup. When I'm not designing, I enjoy running, reading, traveling, photography, and playing video games.

I currently teach Interactive Design at University of Colorado-Denver and UX Design Bootcamps at General Assembly-Denver.

Upcoming Courses

Previously (45)

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