Amanda, (Goodie) is Director of Content, Social & Mobile at Starcom Medivest Group. This role affords her the opportunity to conceptualise - and integrate - content and sponsorships for clients across the owned, earned, and bought space.
Goodie holds post-graduate qualifications, and is an advertising professional with more than ten years’ experience spanning media networks, creative, and media agencies. She believes that content is by no means a new form of communication, but access to technology and distribution means the content space is more pertinent for brands than ever.
Content is King: Beyond The Art Of Story Telling
Bringing together advertising, marketing and digital gurus for an evening discussing the power of content marketing and what the landscape will look like in 2020.
In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.