Alyssa Larson

Director of Paid Media, Screen Pilot

Denver

Alyssa graduated from Penn State University with a BA in Advertising and immediately began her career in digital marketing. Her first gig in manhattan was with a small paid search firm where she serviced Four Seasons Hotels & Resorts as her first client. She then moved to Pittsburgh for a job with another search agency and became coined the "Hotel GIrl" when she was given Best Western and Kimpton Hotels & Resorts as her main clients. She then moved on to dabble in retail for a few years to get a digital marketing program up and running from scratch and then decided retail wasn't for her. In April, she returned back to the hospitality industry when joining Screen Pilot and runs the Paid search and Display team there. In her spare time Alyssa loves to run, cook and play pool.