
Branding Fundamentals
A strong brand is crucial to the success of any business. The sooner there’s a brand strategy, the sooner there’s success.
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"Allison is a brand strategy and digital marketing consultant based in New York. After nearly 4 years helping to grow Sir Kensington's from small challenger brand through Unilever acquisition, she set out on her own to work with small, growing brands in food/beverage and wellness. Allison is energized by helping clients identify their core consumer, communications strategy, and impactful tactics that small budgets can actually afford. Allison has worked with brands including Haven's Kitchen, Belgian Boys, Stephanie Izard's This Little Goat, BESTeas, Medlee Foods, and 55 Farmers amongst others!
In a past life (okay 2012 - 2014) Allison was a high school math teacher with Teach for America. She is thrilled for the opportunity to combine her current work with her teaching skills bringing to life a course with a lot more real world application than Algebra."
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