Allison Daroie is the founder and designer of the Boston-based minimalistic transformative apparel brand, Paridaez. She is the former Director of Corporate Partnerships at fashion eCommerce company Karmaloop.com, a yoga instructor, a fashion merchandising professor, a former lawyer, jewelry designer and dancer... a jane of many trades. While trying to balance work, play, and her active lifestyle, she realized her life would be a lot easier if she had clothing that was comfortable, elegant and could seamlessly transition between environments. Always up for a creative challenge, Daroie decided to draft her own designs. With a vision to move beyond the fitness-to-leisure concept, she sought to create innovative apparel that fully meets the needs of our robust lives from the traveler to the weekday warrior the pieces transform into looks suitable for work, workout or night out.
Fashion + Fitness for the New Year
Let’s crush all of our New Year resolutions in style!