Allison Ingalls (Allie) oversees digital strategy for all Coffee, Creamers and Beverage businesses across the WhiteWave Foods portfolio. She serves as the strategic leader and brand builder working in tandem with the Brand Marketing team. In this role, she develops integrated marketing plans designed to bring campaign advertising to life across multiple touch points in the marketing ecosystem. This includes building digital strategies across various platforms (social channels, website, email, influencers, online video, tv, programmatic, display, and other paid media tactics), cultivating and managing relationships with media, creative, CRM, and digital agency partners, and encouraging integration and collaboration between teams to bring out the best work.
Passionate to the core about Digital Marketing, Allie jokes that she “finally found an industry that moves as fast as she talks!” In addition to this fast paced world, Allie serves on the Board of Directors for two non-profits in the Denver area. When she isn’t working, Allie loves being in the mountains, running, Instagramming for fun, and volunteering.
A Day In The Life of a Digital Marketer
Come learn how others are using digital marketing strategies and how to get tips in digital marketing yourself.