Alley Lyles Bio

Alley Lyles

Design Producer, USAA

Houston

Alley Lyles is a newly minted Women in IT - Silicon Valley Transformation Leader of the Year. Currently, she is a Design Producer at USAA

Alley specializes in user-centric product development and digital transformation for technology brands. Alley’s high-powered digital positions over the years have enabled her at Fortune 500 companies and start-ups based in Houston, Texas, and beyond. Her reputation for being a bright thought leader led to two 40 Under 40 Award nominations by the Houston Business Journal. She launched her consulting company, Slink Interactive, to provide companies with digital services inclusive of digital strategy, marketing operations, product marketing, data analytics, and social media management.

While earning a Master’s from Columbia University, Alley served on former Mayor Michael Bloomberg's first digital team to implement the City of New York's premier digital road-map. A year later, she worked for Dell Business Consulting Services (now NTT Data), where she was the Consulting Principal for AIG, Adobe Systems, Dell Consumer Marketing, and Dell Social Marketing. This leadership position brought Alley to the boardroom, where she interfaced with CEOs to turn their corporate marketing goals into reality. The experience strengthened Alley’s desire to help businesses grow efficiently and creatively. So, she transitioned from in-house to a successful agency career, working on major projects for big brands like ExxonMobil, Neste US, and Takeda Pharmaceuticals.

alleylyles.com/

Alley Lyles

Upcoming Courses

Previously (15)

Marketing

Intro to Digital Marketing

In this hands-on introductory workshop, you’ll get overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.

3 Times

Marketing

Evening with Women in Marketing

Inspiring female leaders from across the world of marketing share their learnings, failings and secrets of success in a fun format.

3 Times

Marketing

Growth Hacking: How to Incorporate Buyer Intent Into Growth

Find out what growth hacking is and learn how to implement your own growth hack strategy to significantly increase your customer base.

2 Times

Business

Premier Talks: Women in Innovation & Technology

An event centered around the growing trend towards diversity in tech and business.

Marketing

Developing the User Persona

Interactive workshop to creating a clearly defined customer persona to garner engagement and increase ROI

Data

Women in Data + GA: Data and Healthcare

A panel discussion on the intersection of data + and the healthcare industry.

Marketing

Customer Acquisition Marketing Workshop

Learn practical inbound and outbound marketing techniques to identify and attract new customers.

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