Alison joined the Chicago Cubs in 2012 and is responsible for branding, marketing, fan research, advertising, broadcasting and entertainment for the Chicago Cubs, Wrigley Field and Hickory Street Capital. Prior to joining the Cubs, Alison spent over a decade in marketing at General Mills where she was tasked with brand management of products including Cheerios, Chex, Pillsbury, Betty Crocker. Alison earned her bachelor’s degree from the University of Michigan’s Ross School of Business and her MBA from Harvard Business School. She was a starter on the women’s basketball team at Michigan, helping lead the Wolverines to two NCAA appearances. Alison was recently recognized by Ad Age in the 2016 class of “Women to Watch.”
Modern Day Wisdom: Kickass Women Slaying the Advertising World
Inspiring female leaders from across the world of advertising - media, marketing, design, and tech worlds - share their learnings, failings and secrets of success in a fun format.