Alicia is EVP, General Manager for King Content’s US business. Alicia leads the commercial and creative direction of the NY office, with an emphasis on business development. Her personal mission statement is to tell addictive, authentic and award-winning stories in highly-strategic ways.
Alicia earned a journalism degree from the University of Technology, Sydney. Her experience as a producer and editor spans magazine publishing, public broadcasting and, most recently, television production with FremantleMedia, where she was Director of Digital Content working on global formats like Dancing with the Stars and Grand Designs. A recipient of a Walkley Award and a UN Media Peace Award, her career has transported her to Azerbaijan for Eurovision, remote Canadian islands, Australia’s striking outback and now New York.
Worlds Collide: When Video Meets Strategy
Understand the elements to creating a video marketing strategy.