Alexia de Broglie

Co-Founder, Juno

London

Your Juno was founded by two sisters: Margot and Alexia. Unsurprisingly, Alexia went on to study and work in finance. "During the pandemic - as markets came crashing down - we noticed a huge difference in the types of conversations we were having with our guy- and girlfriends. Men were talking about their crypto investments and bragging about their returns, whereas women were never speaking about investing."

This is when they discovered the gender gap in financial literacy. In almost every country, women are both less knowledgeable and confident when it comes to finance.