Alexandra Watkins is the Founder and Chief Innovation Officer of Eat My Words, a national branding firm specializing in creating names that make people smile instead of scratch their heads. Bay Area brands she has named include Smitten ice cream, Neato Robotics, Boxbee, Watermark, LiveHive, Altimeter Group, Breakthrough, Argyle Data, Bounce blow dry bar, and Hand Job nail spa. She is the author of the Amazon #1 Best Seller, “Hello, My Name is Awesome: How To Create Brand Names That Stick,” which Inc. magazine named a Top 10 Marketing Book of 2014.
How Not to Name Your Startup
Alexandra Watkins of Eat My Words presents her strategy for giving your startup the best name possible.