
Brand Story Inside & Out
Where does a good story start? Great organisations inspire passion in their people. Great brand stories start within.
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Sydney
The one thing that gets Alex out of bed every morning (apart from an extra large coffee), is a deep passion for her brands. She has followed her love of storytelling through the media spectrum and across the globe, working for iconic brands including Australian Gourmet Traveller, Odeon Cinemas in London, The LifeStyle Channels, Food Network and SBS. Now at Amazon’s Audible, Alex is bringing Australian stories and voices to life during the second golden age of audio.
Alex wears her brand on her sleeve. Literally. Just look at the last four Mardi Gras parades she led for SBS. She wholeheartedly believes that the brand you love is worth marching for in hot pants and glitter.
Alex loves leading teams as well as parades. Being part of the 2018 Marketing Academy cohort allowed her to finesse her leadership skills and she is now putting them to good use as a mentor with The Trenches.
The way to Alex’s heart is through her stomach so she designs much of her time around culinary pleasures and then captures them in her blog, thefidgetyfoodie.com
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