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Alexander Westin

Asia Brand Manager, TRIWA

Hong Kong

Alex Westin is the Asia Brand Manager for the small Swedish watch and accessories brand TRIWA, where he is in charge of the marketing initiatives in Asia. For the past year Alex has been part of setting up TRIWA's business in Asia, where influencer marketing has, and still is, a keystone in TRIWA's growth strategy, having collaborated with 1000+ influencers in 2016 so far.

Previously (1):

The Power of Peer Pressure: How to Build a Successful Influencer Marketing Program

The Power of Peer Pressure: How to Build a Successful Influencer Marketing Program

An in-depth look at the history, evolution and current state of influencer marketing that will help you build marketing strategies, vet potential influencers, or even become one.

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