Ale Wiecek is the founder of Sqr One, a Brisbane-based customer experience design studio dedicated to helping businesses design empathetic products, services, and strategies.
Wiecek’s unique set of skills across marketing, omni-channel, digital transformation and creative thinking has provided her with the tools support small to large organisations that want to be at the frontier of running a socially conscious, innovative and empathic business.
Wiecek, holds an MA in Marketing and a BA in Marketing and Communications and has more than 16 years’ experience working for brands such as Siemens, OPSM, Microsoft and Bayer in Australia and the UK.
Wiecek is also the local organiser of Purposeful CX, a customer experience event for companies and individuals eager to make a difference in the world through design and CX.
A mentor, a listener, a storyteller, a traveler, a mum, a wife and a consumer, and still (just) a millennial, Wiecek believes in the power of companies to be more empathetic while creating shareholder wealth.
Sqr One donates 25% of their profits to organisations that improve society via innovation and education.
Customer Experience 101
We all know what it’s like when we put our trust in a business only to be let down and disappointed. I’ve been there, you’ve been there, and it’s not fun, is it?
Empathy in Customer Experience Design 101
Tim Brown, CEO of IDEO defines empathy as the ‘heart of design’. It is yet one of the hardest skills to master as human beings and professionals playing in the UX space.