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Alan Gonsenhauser

Research Director, CMO Strategies at SiriusDecisions


Alan is a global marketing and general management executive, research analyst, graduate marketing adjunct professor, and expert witness. Alan is passionate about accelerating growth, driving innovations and leading business transformations with his unique background in marketing and finance. He has served as Chief Marketing Officer and General Manager for divisions of leading B2B firms across the healthcare IT and device, dental, enterprise software, office technology, insurance and professional services domains. Alan also has expert witness and deposition experience in major healthcare marketing and sales litigation. He is currently Research Director, CMO Strategies at SiriusDecisions, a leading B2B marketing, sales, and product research advisory firm.

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