Marketing
Building Brands People Love!
Making people care is hard. Making them care about your brand is even harder. Join us for a night of talks to learn, debate and craft the building blocks of creating a brand.
Aimy Steadman
Co-Founder and COO, Future Proof
Austin
Aimy Steadman is a Co-Founder and COO at Future Proof Brands, creators of BeatBox Party Punch, Brizzy Seltzer Cocktails, and Corkless Canned Wines. Future Proof is a disruptor in the beverage alcohol market that develops powerful brands that drive incremental profit in high-growth categories. A "double-Longhorn," Steadman earned both her B.S. in Advertising and M.B.A. in entrepreneurship at the University of Texas at Austin. Steadman’s past experience included working in online marketing at agencies and in-house at the Central Texas Food Bank; running her own online marketing agency; and helping run the UT-based start-up incubator, Texas Venture Labs. Steadman also DJ’d for KVRX Austin 91.7 FM from 2006-08 and again in 2011.
In 2011, together with and her friends Brad Schultz and Justin Fenchel, Steadman founded BeatBox Beverages, LLC. The company received national recognition after a 2014 appearance on ABC’s Shark Tank, during which the company received a $1M investment from Mark Cuban, his largest to date at the time. A Series A round of financing added another $4.7M to their war chest, and celebrity involvement from Kevin Lyman, founder of Vans Warped Tour; DJs GTA, Party Favor, and Cut Snake; and TV personality and entrepreneur Rob Dyrdek.
Upcoming Courses
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