Aditya Aulia Wibowo

Growth Marketing Manager, Tazapay

Singapore

Adit oversees Marketing and CRM at Tazapay, a B2B Payment start-up based in Singapore. Having worked as a digital marketer for two start-ups, he believes that the importance of marketing goes beyond the traditional view of just generating leads. With the abundance of data that is available to the function, marketing should and must help companies find their product-market fit and drive the evolution of their product.

While the above may sound complicated, Adit firmly believes that even the longest journey begins with a single simple step. This means you should not be too bothered to make that first step perfect. In fact, he made a successful jump from the corporate immigration consultancy industry to digital marketing due to his blog that he started as a passion project.

A life-long learner, you'll find Adit picking up study materials related to marketing, personal finance, or behavioural economics during his free time. P.S. That is if he is not too absorbed in his video games, though.