We’re expanding in New York City, offering our most popular classes and workshops in coding, data, business, and design in Brooklyn. Whether you want to devote an evening or a full weekend to exploring new ideas and finding career inspiration, we can help. Learn in-demand skills, connect with the global GA community, and access exclusive insider events featuring CEOs, hiring managers, thought leaders, and more. Enter your email for news, updates, and invitations.
Picture This: Instagram for Business
Instagram is one of the hottest apps out there and just waiting for your business to take advantage — its user base is massive and highly motivated to buy. But how do you acquire followers? And how do you convert those followers into buyers? In this class ideal for small- and large-business owners, community managers, social media managers and consultants, and PR managers, you’ll learn how to build a fun and engaging Instagram account. From filling out your profile to tracking traffic to your domain, you’ll leave with a firm grasp and understanding of how to integrate Instagram into your marketing plan.
Introduction to Google Analytics
Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this class, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business.
Facebook Advertising for the Win
Facebook is a juggernaut with over 1.44 billion monthly active users in Q1 2015. In this workshop you will get insights and practical lessons from the field, you’ll learn how to make the most of Facebook advertising in this fast-paced, hands on class. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll come out of this workshop knowing a more clever and effective way to run Facebook ads.
Personal Branding Workshop
Brands are most commonly thought of in the context of companies, but have you ever thought of branding yourself? Whether you’re considering a career change, interested in turning your side hustle into a full time job, or want to ensure that your name is thought of first when a new opportunity slides across your boss’ desk, we should all be focused on identifying the standout qualities and characteristics that make us the right person for the job.