When Bad Press Impacts a Good Cause

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When Bad Press Impacts a Good Cause | Online

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High-profile accusations of "lavish spending" (from CBS News and the New York Times) devastated Wounded Warrior Project in 2016, with nearly 100 employees fired, 9 offices closed, and up to $200 million in donations lost. But, one year later, three separate follow-up investigations have exonerated the charity. Turns out, there was no mismanagement after all; the stories got it wrong.

Who's to blame for the tainted reputation? the loss of donations? the harm to the charity's mission? The media's the obvious answer, but there's another, less obvious culprit: the charity sector itself.

According to charity activist Dan Pallotta, our culture's attitudes about charity are dead wrong and thought leaders know it. But, the sector has done a lousy job standing up for itself, challenging misconceptions about charity, and educating the public about the value of talent, infrastructure, and fundraising.

Hear Dan's take on nonprofits and the media and learn about his new venture, the Charity Defense Council, which aims to change the way the public thinks about charity.

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