User Research Techniques

About this class

Whether you're working on a well-established product or service, or a startup idea that hasn't fully developed yet, you'll need to talk to people. Developing an understanding of users’ behavior, thoughts, needs, and desires helps teams build stronger products and better user experiences. Students will go through an overview of different research methods, learn how to frame great questions and perform an in-class activity on user interviewing

This class is great for anyone who wants to learn or improve on their user research skill set

Takeaways

• Introduction to user research methods, including ethnographic methods and customer interviews
• Learn how to write a screener that enables you to recruit the right type of people to interview
• Learn how to write questions that get at the data you want to know
• Interviewing exercises to gather observations